How To Start A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
There are a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential customer to a sale.
Outside of a sales perspective, story-telling in your circle of friends can create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a brief conversation whilst riding the train on my way to my then day job. I bumped into one of my college-mates out there. We were not really close. I advised him that I had been into SEO and shared its value and what it did for my blog. He explained that he'd talk me.
Turns out that he did. I must close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has helped me get the entire company.
Clients appreciate the little things. They also feel more secure once you provide them more info about what they're getting in to and what they want to learn about other areas of internet marketing. You are able to leverage on giving them what they desire to know rather than informing them vague generalities about the industry.
I have a client now that signed up to their principal product's SEO and signed up using another SEO firm to their new product's SEO. They wanted to see who's the greater SEO services supplier. While I'm easily 60% more costly in my yearly retainer than the other SEO business, I gave away free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times (I sleep and wake up late while he's an early bird). However, it was all worthwhile.
The whole business is currently granted to us and we are just waiting for the purchase of another (much cheaper) SEO company to perish. I don't know if they are doing a great job or not. What I do understand is that I gave out free, anytime consultation -and it worked!
It is among my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'fresh' by most firms. The dominant (and successful) form of advertising here is still TV. That leaves us having an 'free market' and a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 per month. And yes, they assert that it's white hat -- with all of the linkbuilding tricks you can ever imagine. If I tried to pull that stunt, then I'd be out of business in a month.
Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That is one reason why people provide client exclusivity for their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing prices. It can be the weapon of choice to most SEO companies. In addition, it is a vicious, downward spiral. The customers win and the SEO business loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. This manner, pricing is secondary and I am quite happy with ladies iphone case the few genuinely fantastic clients I have.
Consider Louis Vuitton. Win.
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